Some aspects of modern life can lead to vitamin deficiency. This is becoming more of an issue as we consume more processed and prepackaged foods. Environmental changes in lifestyle can lead to the bodies demand for more vitamins and minerals as we are exposed to more harmful chemicals on a day to day basis. Also social changes which cause us to be on the go more and getting less sleep taxes the body and increases the demand for more nutrients. This combined with the fact that even healthy alternatives may not contain the same nutritional value found in the same foods consumed by our Grandparents, the need for a high quality multivitamin and mineral has never been greater.
The need for a high quality Multivitamin and mineral is growing because of food quality, lifestyle changes and changes to our surroundings.